Leadership 101: How to Be a Good Leader
- Adam Moffatt
- Nov 25, 2024
- 4 min read
Updated: Nov 27, 2024

Introduction
Leadership – a word that carries the weight of responsibility, the promise of transformation, and the potential for greatness. It's a concept that transcends industries, cultures, and time, shaping the course of organizations, communities, and nations alike. But what is leadership, and what sets exceptional leaders apart from the rest?
In a world marked by constant change, leadership isn't just about wielding power or authority. It's about inspiring, guiding, and empowering others to reach their full potential, to collectively achieve extraordinary goals. It's about the art of navigating uncharted waters, inspiring innovation, and fostering a sense of purpose within a team or an organization.
Join us on a journey into the heart of leadership, where we'll explore the principles, strategies, and timeless wisdom that define effective leaders. Whether you're an aspiring leader, a seasoned executive, or someone simply curious about the mysteries of leadership, this article will shed light on the essential qualities and skills that distinguish leaders who leave a lasting legacy.
From understanding the psychology of leadership to mastering the art of communication, we'll dive deep into the intricacies of this multifaceted concept. Prepare to be inspired, challenged, and enlightened as we unravel the secrets of what it means to be a truly transformative leader in today's ever-evolving landscape. The path to becoming a remarkable leader starts here, so let's embark on this enlightening journey together.
How to Be a Good Leader
Start with Why
Imagine a set of three concentric circles, with the innermost circle being the smallest and most critical. This is a visual representation of how leaders and organizations communicate their ideas, missions, and products. Let's break down each layer (1):
The Core: WHY
At the center is the Why. This is the nucleus of an organization's existence, the reason it wakes up in the morning. It represents the deeper purpose, beliefs, and values that drive actions and decisions. It's the unwavering cause that inspires individuals and organizations to do what they do.
Example: For companies like Apple, their ‘Why’ isn't merely to create innovative technology; it's to challenge the status quo and think differently.
The Middle Layer: HOW
Surrounding the Why is the How. This layer explains the unique methodology or approach an organization employs to realize its purpose. It outlines the guiding principles, strategies, and processes that set them apart from the competition.
Example: Apple's ‘How’ involves designing user-friendly, beautifully crafted products that seamlessly integrate hardware and software.
The Outer Ring: WHAT
The outermost circle represents the What. This is where most organizations and individuals typically begin when communicating their message. It consists of the tangible products, services, or actions that an organization offers to the world. It's what we can easily see, touch, or measure.
Example: For Apple, the ‘What’ includes products like iPhones, MacBooks, and software like iOS.
Most organizations and leaders communicate from the outside in, starting with What and moving toward Why. However, the most influential and inspiring leaders flip this approach. They begin with Why and move outward. Starting with Why taps into the emotional core of individuals and groups. It resonates deeply, creating a stronger sense of connection, loyalty, and commitment. It's a powerful tool for inspiring action, building trust, and achieving long-term success (1).
Prioritise Trust
Having explored the fundamental concept of starting with why and understanding the purpose and vision behind your leadership, it's now time to delve into another critical pillar of effective leadership: Trust. While the Why sets the direction and motivation, trust is the bedrock upon which strong leadership is built (1,2).
Here are some ways to cultivate trust (2):
Be Transparent: Share information about the organization's goals, challenges, and progress regularly. Be honest and consistent in your interactions with team members.
Create Opportunity: Encourage team-building activities, open discussions, and one-on-one meetings to build stronger bonds.
Lead by Example: Demonstrate trustworthiness in your actions and decisions. Promote a culture of respect, cooperation, and inclusivity within your team.
Prioritize Well-Being: Show genuine care for their personal and professional growth. Provide mentorship and support to help them reach their potential.
Encourage Collaboration: Recognize and reward innovation and teamwork.
Be Flexible: Tailor your leadership style to the needs of your team and the situation. Know when to be authoritative and when to empower team members to make decisions.
Set Guidelines: Encourage ethical behavior by addressing ethical dilemmas openly and promptly. Create a safe space for reporting ethical concerns.
Listen Actively: Take the time to understand perspectives, challenges, and aspirations. Provide support and assistance when needed, both professionally and personally.
Encourage Learning: Provide opportunities for professional development and encourage team members to think beyond short-term wins.
Conclusion
Being a good leader is an ongoing process. It's about continuous self-improvement and a commitment to the growth and well-being of those you lead. Remember, leadership is not a title; it's an action. As you embark on your leadership journey, carry these principles with you, and you'll be well on your way to becoming a truly exceptional leader.
References
Sinek S. Start with Why: How Great Leaders Inspire Everyone to Take Action. Portfolio; 2009.
Sinek S. Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. Portfolio; 2014.
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